There seems to be the misguided suggestion that e-commerce, buying orselling on the Internet, will very soon surpass regular means of retailsuch as department stores. Nothing could be further from the truth. Thee-commerce industry should check out the number of people that wanderthrough shopping malls on weekends. Is a company like J.C. Penny,Zellers or Wal-Mart closing their doors and meekly walking off into thesunset? No- they are expanding, rebuilding, renovating and opening newoutlets in an attempt to maintain and expand their customer base.Internet marketers must do the same thing.
Even though the electronicmedium is gaining increasing importance, and there are some veryimpressive numbers being put up, there is still a major concern aboutsuch things as transferring credit information and dealing with animpersonal operator attached to some keyboard across the world. Notevery business can have a retail outlet, because some businesses areonly amenable to on-line sales, but those that do have a retail outlet,should not only be involved in directly marketing their products throughtheir web sites, but the sites should be constructed so that buyers whowant to see the product will go their outlets first. Many people want tosee the products in front of them. They want to see them, compare themto other products, perhaps see how look beside other items, especiallyif they are outfitting an office. They may even want to do a littlehaggling which is difficult to do on-line.For example, if you have an Internet site where you sell computers andalso a retail outlet, you must be prepared to deal, not only with thecustomer who is willing to buy on-line, but also the customer who wantsto go and kick the tires-so to speak.
Provided that the techno-babblehas been kept to a minimum, an individual, after checking the web-site,will come to you with his initial request. Now that number that has beenrecorded as a hit on your web site is someone standing in front of you.He wouldn't be there unless the web-site had done an initial sellingjob. He is there to buy. This is where the true selling begins. As Idiscussed in previous articles- this is the opportunity to learnsomething about the customer.
Some of the best sales individuals I knowhave a tremendous capacity to ask questions and then shut up and listen.They know who they are talking to; know what they what, and they havelearned this by listening after asking some questions.You now have that same opportunity While you are finding out what hewants, you must also discover his hot buttons. You must assess hisneeds, but more importantly, listen to what he wants. It has been thecase that quite often a sale will occur, not based on what needs aremet. but on the extras that come with the package. The only way that youcan find out the bells and whistles that will sell your system is bylistening.
Someone can have features similar to IBM, Compaq orPanasonic, but they can sell their own system by emphasizing featuresthat fill a need that the customer never knew he had- his hot buttons.These needs are discovered by asking questions and then listening. Hereare a few cardinal rules: don't be patronizing or condescending- don'tassume that you always know what is best for the customer, or that yoursuperior product knowledge entitles you to decide what is best for him.More importantly, don't try to sell the most expensive item on themarket. This is very short-sighted. It has been shown that an unhappycustomer can affect up to two hundred potential future customers.For example, a store owner was looking for a new cash register. He cameinto our showroom looking at some very sophisticated Point-of- Salesystems.
He was impressed with the flash, bells and whistles. I listenedto his needs. I could have sold him the $4,000.00 piece of equipment,because he wanted it, even though he didn't need it. His requirementswere assessed and he was told that all he needed was a three hundreddollar cash register. It was essentially a cash box that would give hima total sales printout at the end of the day.
When it was explained tohim that his needs were for a simple cash recording system, heappreciated the fact that we had looked beyond his enthusiasm and soldhim an appropriate item. Eight months later, when his business hadexpanded dramatically and he needed an expensive system- where did hego? He came back to us and ended up buying $14,000.00 worth of POSequipment. An initial small commission turned into a very sizeable ordera short time later because the customer had been listened to. Peopleresent being patronized or treated as if they are not aware of their ownneeds. They appreciate your advice but that advice should never bestated as an imperative.
You may get the initial sale because ofpressure tactics but the long term ill-will can result in missing out onsubstantial commissions. There is also another interesting fact: oncesomeone has come to you after checking out your web site, and they havebought from your retail outlet, their next purchase will probably befrom your web-site. This is providing that you have sold them what theyneeded, and not what you wanted them to buy..
GMC Canyon: A Functional Vehicle
The GMC Canyon has been in the automobile world since the year 2004. It arrived at the auto scene with its relative the Chevrolet Colorado. The GMC is a truck and actually are produced and manufactured in Thailand.
When the GMC Canyon first arrived on the scene in 2004, it was a pretty impressive truck. It held plenty of power along with a very spacious interior that had the consumers and aficionados flocking to see what the truck was all about.
It also was functional for it could transport not only people but cargo as well.
There are two engine choices for this vehicle. There is the standard 2.8 liter Vortec engine with four inline cylinders. This engine could produce some 175 units of power as well as 185 pound feet of torque. As per the optional engine, it is the 3.5 liter Vortec engine with five inline cylinders.
This is the first engine with five cylinders to be used in consumer pickups. It has the capacity to produce 220 horsepower...
GMC Canyon: A Functional Vehicle
Popular Toyota Prius Now Runs on Goodyear Tires
North America's largest tire maker was selected to provide its Goodyear Integrity tires for the 2005 Prius.
The tires are designed to offer a smooth ride -- essential to the fuel efficiency targets of the vehicle.The Prius, which qualifies as a "hybrid" vehicle, powered by both an electric motor and a gasoline engine, has an EPA-estimated combined city/highway average rating of 55 miles per gallon. Driving the car at low speeds and by assisting the gas engine during acceleration the battery-powered motor helps save fuel and reduce emissions. No plug-in is required as coasting and decelerating recharge the motor's batteries. The Prius, now has a decent set of tires -- P185/65R15 Goodyear Integrity.
Built to favor fuel economy over luxurious touring or sporty auto crossing, the Goodyear tires roll quietly down the road and generate 0.76 g of sideways stick in the corners and 0.89 g in a straight line under braking.To draw attention to the increasing performance capabilities...
Popular Toyota Prius Now Runs on Goodyear Tires
Is your Child's Recess Risky7 Ways to Pump up The Protection Factor and Prevent Injury on the Playground
Ann Arbor, MI (ContentDesk) October 10, 2005 -- When the bell rings for recess and your child makes a dash for the playground, she may be headed for harm. This year over 500,000 children will be injured in playgrounds in the United States.Almost EVERY ONE of these playground injuries can be prevented, says Dr. David Janda, author of The Awakening of a Surgeon: A Family Guide to Preventing Sports Injuries and Death.An orthopedic surgeon, Dr. Janda directs the Institute for Preventative Sports Medicine. His research has been published in prestigious journals and he is a frequently consulted expert on national news and talk shows.
Studies show that Dr. Jandas findings have prevented 1.7 million injuries, and saved the United States two billion dollars in health care costs.Here Janda shares seven ways problem playgrounds can pump up the protection factor and reduce the risk of your child suffering a serious or fatal injury.*Create a softer surface such as a surface made of wood...
Is your Child's Recess Risky7 Ways to Pump up The Protection Factor and Prevent Injury on the Playground
What Matters Most in MOTORCYCLES?
Just what matters most in motorcycle? Is it speed or is there something more? Motorcycles are probably one the most accessorized mode of transportation there is. Many motorcycle owners spend countless of dollars just to increase the engine performance of their bikes. And some of these engine performance parts include exhaust, fuel injection, mapping system and many more. Aside from that, countless accessories not only for the bikes but also for the owners are required only to be disappointed at the end. Such disappointment is due to the fact that they have not gotten the desired performance they want.
Take for example trail riding wherein speed is not at all times required due to the jaggedness of the terrain. Additional accessories designed for speed may create some problems along the way. Like your motorcycle may end up too much for you to handle. And some expert bikers say that some motorcycle accessories may even render your bikes to become slower. Likewise, some motorcycle...
What Matters Most in MOTORCYCLES?
SUV Tires
SUV tires are specially designed tires, which work well in both on- and off-road conditions. Most SUV tires are wider than a traditional car tire. Compared with standard passenger car tires, SUV tires tend to have shorter lives but are designed to handle bigger impacts. All-season tires designed for all situations are the most popular form of SUV tires.
The main considerations when purchasing SUV tires are traction, tread wear characteristics, and temperature resistance.
Traction...
Atv tires SUV Tires Selling - Blending E-Commerce and Store Front Sales tires
Tips for Choosing a Life Insurance Company
More than 150 insurance companies offer thousands of life insurance products in the UK.Choosing the right company and right product from this bewildering choice is challenging. Fortunately, there are some common sense guidelines that will help you narrow the field to a more manageable selection of companies and products.Looking at the CostThe UK life insurance business is highly competitive, but the industry tries to avoid price competition whenever possible. Instead, companies attempt...
Atv tires Selling - Blending E-Commerce and Store Front Sales life insurance
Auditions for "The Search" for the Next New Singing Sensation is Underway! Over $20,000.00 dollars in cash and Prizes.
(ContentDesk) August 1, 2005 -- This nationwide talent competition was created to enhance the nation's awareness of Heart Disease, Diabetes and Breast Cancer through a series of fun and exciting events. A portion of the proceeds will benefit each. We're looking for vocalists with a personal connection to these diseases to participate; however this is an open competition. Each Adult Grand Prize winner will receive $3,000 and second place winner will get $1,500, and each Junior Grand Prize winner...
Atv tires
Feng Shui and Chi
Feng Shui is an ancient discipline which shifts the chi (life force energy) in your home to improve your life. Children are indeed a blessing and add joy to one's household. In ancient times, a family was regarded as incomplete without children. Many methods were utilized so that couples could be successful in their bids for children. However, like many young things, children can get out of hand sometimes.
Applying Feng Shui can help you enhance your relationship with your children, understanding...
Atv tires Selling - Blending E-Commerce and Store Front Sales Feng Shui and Chi
ProTeam Honored as One of Idaho's Top Private Companies
ProTeam has once again been honored as one of Idaho's top 75 private companies based on annual revenue and management excellence. The Idaho Private 75 tribute is a joint venture between The Idaho Statesman newspaper, U.S. Bank Idaho and the international audit, tax and advisory firm, KPMG. These top 75 firms were acknowledged during a luncheon on Oct. 31st at the Boise Centre on the Grove.
Corporations on the Idaho Private 75 list represent a combined total of $13.6 billion in annual...
vacuum cleaner Atv tires Selling - Blending E-Commerce and Store Front Sales ProTeam Honored as One of Idaho's Top Private Companies